Brevard launches ‘I Need My Space’ tourism promotion

via WKMG Local 6

Tourism officials want people to create short videos

Brevard County tourism officials are hoping to drive visits to the Space Coast through a stepped-up focus on social media, targeting families with a jingle that declares, “I Need My Space.”

According to Local 6 News partner Florida Today, the Office of Tourism is working with its marketing agency on a contest, asking people to create the best short video using the promotional song. The winner will get a five-day trip for four to the Space Coast, including airfare, ground transportation, hotel rooms and tickets to the Kennedy Space Center Visitor Complex.

“We’re really excited about this,” Office of Tourism Director of Marketing Kalina Subido-Person said Monday, as details of the contest plan were announced to the Brevard County Tourist Development Council Marketing Committee. “I think it will be a fun promotion. We’re hoping it’s going to be viral.”

Tourism adds an estimated $2.86 billion a year to the Brevard County economy and is responsible for 20,900 local jobs.

Tammy Wood, vice president of digital marketing for McBride Marketing Group, said the contest will use not only the Office of Tourism website and a specially created micro-site, but also Facebook, Google, Instagram, Twitter and YouTube, incorporating a unique social media hashtag (#ineedmyspace) into the promotion.

Wood said the concept is that entrants will create videos of up to 30 seconds of themselves, family members and friends singing the lyrics from the jingle, then upload the video to the micro-site or post it on social media. She said the contest will “encourage creativity and fun.”

A selection committee will pick five finalists, and the winner will be chosen by a vote of social media users.

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