SPACE COAST, Fla. (December 2, 2013) – Florida’s Space Coast Office of Tourism announced today it has selected Orlando public relations firm TWsquared as its agency of record. Working closely with the tourism office’s marketing and sales teams, TWsquared will help drive visitation and spending at Brevard County’s many hotels, restaurants and attractions, including Kennedy Space Center Visitor Complex, Port Canaveral, the Brevard Zoo and its 72 miles of shoreline.
“We are excited to have TWsquared as a new partner in promoting the Space Coast as a great Florida destination,” said Florida’s Space Coast Office of Tourism Executive Director Rob Varley. “We were very impressed with the new ideas and creative energy TWsquared brought to the table.”
A boutique Orlando firm that specializes in public relations and business development, TWsquared and its principals have worked with some of the most recognized travel brands in the country. The team directed the two-year launch of LEGOLAND Florida — Merlin Entertainments’ largest and most successful opening in its history — and the firm’s principals have managed some of Central Florida’s largest new-attraction openings at both Universal Orlando and SeaWorld Parks & Entertainment.
“This is a terrific fit for us,” said Orlando PR executive and TWsquared President Lorri Shaban, APR. “Rarely do you have the opportunity to work with a destination with such a strong foundation and great assets. We’re excited about helping the Space Coast tell its story in an even more compelling way.”
The two-year contract is valued at more than $400,000. About Florida’s Space Coast Located 35 miles (56 km) east of Orlando, Florida’s Space Coast is home to Orlando’s closest beaches. Encompassing Cocoa Beach, Melbourne Beach, Palm Bay and Titusville, this family-friendly destination offers more than 10,000 guest rooms, and is an ideal, value getaway. With 72 miles (110 km) of beaches, the longest stretch in the state, and 250 square miles of wildlife refuge, the Space Coast is one of the largest intact eco-systems in Florida. It is home to one of the nation’s busiest cruise ports; is the nation’s East Coast surfing capital and the location of NASA’s Kennedy Space Center, where all 135 shuttle missions launched and unmanned rockets continue to launch. The Space Coast will be home to the retired Atlantis shuttle in 2013, and is one of only four destinations nationwide where visitors will be able to view an orbiter. For more information, contact the Space Coast Office of Tourism at (877) 572-3224 or visit http://www.visitspacecoast.com. Visit www.spacecoastlaunches.com to learn about upcoming rocket launches. Find us on Facebook at www.facebook.com/visitspacecoast. Follow us on Twitter at www.twitter.com/flaspacecoast.
About TWsquared TWsquared is a marketplace of ideas and action, specializing in strategic B2C and B2B communications, public relations and issues management as well as a whole suite of creative services. The team has guided outreach, branding, marketing, communications and issue-driven initiatives in a broad range of industries: tourism and hospitality, real estate and economic development, telecommunications, workforce systems, healthcare, technology, defense, higher education and manufacturing.