Space Coast aims for bigger role in the film industry

Written by Don Walker | FLORIDA TODAY

The Space Coast has had its brush with Hollywood fame, appearing as scene-setting backdrop for blockbuster movies like “Transformers: Dark of the Moon,” “Armageddon” and “Apollo 13.”

KSC and Discovery were part of director Michael Bay’s Transformers movie in 2010. / Courtesy of Paramount Pictures

But, as any movie star knows, you’re only as good as your last picture. Those who reap the financial bonanza the film industry affords shoot for bigger roles, brighter lights and a broader audience.

Florida’s future film aspirations will be the topic of a two-day event that starts Monday in Cocoa Beach sponsored by Film Florida and the Space Coast Film Commission. Film industry leaders will be here to discuss the Sunshine State’s role as a top production destination in 2012.

Bonnie King, sales and marketing director of Space Coast Office of Tourism, describes the event as a vitally important networking session. Tourism officials from throughout the state will meet with Hollywood industry types and pitch film-worthy assets from their areas that could benefit various productions.

“We’re competitive, but the main thing is we want them in Florida. If we know about each others locations we can steer the film industry people to different areas,” King said. “We promote Florida as a whole, and ultimately we work to get something to happen in our areas. It’s great for them to come here, to experience and see what we have to offer. It helps us spread the word.”

The Space Coast has had its on-screen…

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