As published in Forbes.com’s “Wheels Up” column, Melbourne International was at the top of the list created by Ontario-based AirGate Solutions, an airport marketing and consulting company as one of the “Top 10 Social Media Airports”.
Initially ranked by the total number of followers on Twitter, the company also ranked airports by determining the ratio of followers to total passengers using the airport and overall engagement of these followers.
Melbourne International’s Twitter account routinely informs followers about airfare bargains, new airport tenants or events in and around the airport. Just as important, it allows the airport to reach out to Twitter users who mention the airport in their tweets.
Melbourne International Airport serves east Central Florida, including Brevard and Indian River counties, and is responsible for generating more than $1 billion per year in economic activity. The airport, which has three runways and a 200,000-square-foot terminal, currently serves Delta Air Lines, Delta Connection, Direct Air, US Airways and Baer Air. For more information, visit www.mlbair.com.